Deck 2: Web Publishing Fundamentals

Question 1

A Web page needs ____, which is a dominating segment of the page.

A) a focal point
B) white space
C) contrast
D) proximity

Answer 1

A

Question 2

The Discovery Kids home page, as shown in the accompanying figure, illustrates a(n) ____ arrangement of elements.

A) symmetric
B) focused
C) asymmetric
D) balanced

Answer 2

C

Question 3

Disseminating information over the Internet and the Web can be significantly faster and less expensive than using print media, thus the Web's ____ advantage.

A) delivery
B) cost
C) interactivity
D) currency

Answer 3

A

Question 4

Which of the following elements provide Web page interactivity?

A) logo
B) Web-based form
C) image
D) copyright statement

Question 5

The ability to quickly and inexpensively update Web pages is a(n) ____ advantage.

A) cost
B) currency
C) interactivity
D) delivery

Question 6

A mix of elements to stimulate attention is the basic design principle of ____.

A) balance
B) contrast
C) proximity
D) focus

Question 7

Element size and typeface are used on The University of Chicago home page, shown in the accompanying figure, to create ____.

A) proximity
B) balance
C) contrast
D) none of the above

Question 8

Which of the following is not used at Web sites to promote interactivity?

A) Chat
B) Blogs
C) Streaming media
D) Social bookmarking

Question 9

Southwest Airlines' "You are now free to move about the country." is an example of a ____.

A) tag line
B) logo
C) Web link
D) none of the above

Question 10

The assurance or guarantee that a business or organization offers to its customers is implicit in its ____.

A) Web site
B) brand
C) logo
D) online form

Question 11

____, such as those shown in the accompanying figure, have become an increasingly important communication tool for businesses.

A) Social networks
B) Chat rooms
C) Blogs
D) Search tools

Question 12

All the pages at a Web site must have ____, or a sense of oneness or belonging.

A) proximity
B) contrast
C) symmetry
D) unity

Question 13

The Art Institute of Chicago home page, as shown in the accompanying figure, illustrates a(n) ____ arrangement of elements.

A) asymmetric
B) aligned
C) symmetric
D) static

Question 14

A Web site's ____ page, such as the one shown in the accompanying figure, encourages communication between the site and its visitors.

A) server
B) home
C) copyright
D) contact

Question 15

The Internet and Web technologies that promote data and resource sharing provide the Web's ____ advantage over print publications.

A) cost
B) delivery
C) interactivity
D) currency

Question 16

Contrast establishes ____, the center of interest or activity.

A) balance
B) proximity
C) white space
D) focus

Question 17

The ability to use free downloads for photos, animations, video, and sound clips for use at your site is an example of the Web's ____ advantage.

A) cost
B) interactivity
C) delivery
D) currency

Question 18

The ability to incorporate colorful designs, photographs, and text into Web pages at a cost similar to or less than that for print media is part of the Web's ____ advantage.

A) interactivity
B) cost
C) delivery
D) none of the above

Question 19

The combination of design elements identified with a site and its publisher creates the site's ____.

A) proximity
B) visual identity
C) contrast
D) symmetry

Question 20

Compared with print publishing, Web publishing is ____ cost effective.

A) less
B) equally
C) more
D) not

Question 21

____ techniques use HTML layout tables or CSS to create Web pages that resize as the browser window resizes.

A) Flowing design
B) Wet design
C) Liquid design
D) None of the above

Question 22

Consistent placement and repetition of elements across all pages at a site, as shown in the accompanying figure, helps promote unity and ____.

A) proximity
B) visual identity
C) balance
D) contrast

Question 23

Which of the following companies offers Web site privacy and security standards programs?

A) TRUSTe
B) Amazon.com
C) Color Matters
D) HELPe

Question 24

____ is the quantity of data that can be transmitted in a specific time frame.

A) Transwidth
B) Bandwidth
C) Datawidth
D) Download width

Question 25

____ is a process that changes data, encoding it so that it cannot be understood if an unauthorized person attempts to read it.

A) Decryption
B) Coding
C) Encryption
D) Storing

Question 26

To further Web accessibility by people with special needs, the U.S. Congress instituted ____ of the U.S. Rehabilitation Act.

A) Section 408
B) Section 126
C) Section 509
D) Section 508

Question 27

Visitors generally ____ Web page text quickly to find useful information.

A) read
B) study
C) scan
D) absorb

Question 28

Adding a(n) ____ text description for each image that loads in a Web page in place of turned-off images helps visitors better understand a page's content.

A) substitute
B) alternative
C) replacement
D) turned-off

Question 29

Which of the following are examples of personally identifiable information (PII)?

A) credit card number
B) name
C) Social Security number
D) all of the above

Question 30

By downloading and using an image without permission, you could violate the creator's ____, or ownership right to the image.

A) protected right
B) print right
C) stated right
D) copyright

Question 31

____ is the measure of a monitor's sharpness and clarity, related directly to the number of pixels it can display.

A) Resolution
B) Color depth
C) Size
D) Focus

Question 32

On the color wheel, ____ are considered primary colors.

A) green, blue, and purple
B) yellow, orange, and red
C) red, yellow, and blue
D) green, blue, and purple

Question 33

The ____ color system uses 16 symbols, the letters A-F and digits 0-9, to signify values.

A) hexadecimal
B) RGB
C) CYMK
D) none of the above

Question 34

The classic newswriting style that places a summary first, followed by detail, and then any background information is called the ____, as illustrated in the accompanying figure.

A) upsidedown pyramid style
B) inverted pyramid style
C) inverted rectangle style
D) inverted circle style

Question 35

____ is the placement of objects in fixed or predetermined positions, rows, or columns, as shown in the accompanying figure.

A) Proximity
B) Alignment
C) Symmetry
D) Contrast

Question 36

The consortium of government agencies, IT industry representatives, and nonprofit organizations representing people with special needs is the ____.

A) Web Usability Initiative (WUI)
B) Web Safety Initiative (WSI)
C) Web Help Initiative (WHI)
D) Web Accessibility Initiative (WAI)

Question 37

____ are small text files stored on a visitor's hard drive, often without the awareness or approval of the site visitor.

A) Candies
B) Cookies
C) Muffins
D) Brownies

Question 38

When writing for the Web, be cautious regarding the use of ____.

A) straightforward language
B) contemporary language
C) scannable text
D) humor

Question 39

Which of the following are generally reliable sources for Web site textual content?

A) respected subject experts
B) professional organizations
C) trade journals
D) all of the above

Question 40

On the color wheel, ____ are considered secondary colors.

A) red, yellow, and blue
B) orange, green, and purple
C) green, blue, and purple
D) yellow, orange, and red

Question 41

The Web would be a very impractical choice for advertising an upcoming event, such as a health fair.

Question 42

A common characteristic of all Web sites is that they are continually updated with timely content.

Question 43

Many Web sites are updated continually, such as sites published by news organizations.

Question 44

Compared with print publishing, Web publishing is less cost effective.

Question 45

You can exploit the Web publishing's delivery advantage by downloading free photos, animations, video, and sound clips for use at your site.

Question 46

Positioning a caption near an image or an organization's name near its logo are two examples of the basic design principle of contrast.

Question 47

Modified Multiple Choice Which of the following elements can be used to create contrast on a Web page?

A) text styles
B) color choices
C) element size
D) page length

Question 48

Which of the following are closely related but separate concepts?

A) Web accessibility
B) Web design
C) Web usability
D) Web publishing

Question 49

News-oriented sites often promote interactivity by allowing visitors to respond to a topical question on issues currently in the news.

Question 50

In the print environment, finances rarely limit the extent to which you can design publications.

Question 51

Too much symmetry might create boring, uninteresting Web pages.

Question 52

The empty space on Web pages is always white.

Question 53

Because print has been around for a long time, it is a very comfortable, trusted method of communication.

Question 54

Modified Multiple Choice Which of the following are advantages Web publishing holds over print publishing?

A) currency
B) reduced production costs
C) rapid, economical delivery
D) interactivity

Question 55

Modified Multiple Choice Which of the following elements can be found on a Web-based form?

A) option button
B) text box
C) check box
D) drop-down list box

Question 56

Print publishing offers distinct advantages over Web publishing, such as cost and delivery advantages.

Question 57

A well-designed Web site should include tools that enable its visitors to engage in two-way communication with the site's publisher.

Question 58

Modified Multiple Choice Which of the following are controlled by branding specifications applied to an entity's media?

A) logos
B) fonts
C) colors
D) tag lines

Question 59

A contact page and Web-based form are both used to promote two-way conversations between site visitors and site publishers.

Question 60

The technological specifications of the Web mean that it does not matter whether your design is a simple one-color text piece or a sophisticated piece with hundreds of colors - the cost to publish on the Web is the same.

Question 61

When collecting content for your Web site, confirm its accuracy using reliable sources.

Question 62

Most Web site visitors prefer to read Web pages word for word for useful information.

Question 63

Companies as diverse as Eastman Kodak, Southwest Airlines, Starwood Hotels & Resorts, and The Clorox Company host ____________________ that encourage interactivity and communication.

Question 64

____________________, as applied to Web pages, means that you should place elements that have a relationship close to each other.

Question 65

Design elements that promote unity and create a visual identity contribute to branding an entity.

Question 66

Washingtonpost.com and USATODAY.com exploit the Web's ____________________ advantage to provide weather, stock market quotes, and stories about newsworthy events.

Question 67

A Web page with a light background and white text might draw more attention than one with a dark background and brightly colored text.

Question 68

The Internet and Web technologies that promote data and resource sharing provide the Web's ____________________ advantage over print publications.

Question 69

To create a focal point, first determine what element on your Web page is the most important and then use contrast to establish that dominance visually.

Question 70

After your Web site is published, plan to ____________________ the site's content for credibility, accuracy, and timeliness on a regular basis.

Question 71

Web usability involves making Web pages easy to use for people with special needs.

Question 72

Just like a paper form, a(n) ____________________ form is used to gather information from Web site visitors.

Question 73

From the perspective of design, ____________________ is the harmonious arrangement of elements.

Question 74

You should use balance, proximity, and white space to create effective, organized Web pages.

Question 75

The primary concern of visitors to sites that focus on content that does not change overtime is author credibility and content ____________________.

Question 76

Few businesses and other large organizations take care to develop and reinforce their own brand over time.

Question 77

When writing for the Web, use language that is straightforward, contemporary, and geared toward an educated audience.

Question 78

Whenever you incorporate multimedia in your Web pages, the pages are generally larger and your site might require more ____________________.

Question 79

To keep Web page text succinct, place information that is not crucial, such as historical backgrounds or related topics, on linked subsidiary pages.

Question 80

The empty space surrounding text and graphics on a Web page is called ____________________.