Deck 8: Module Special Topics in Strategy

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Question
Small businesses employ over half of all private workers.
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Question
A not-for-profit organization has as its purpose to provide some service or good with no intention or goal of earning a profit and has met the requirements of the U.S. Internal Revenue Service tax code as a tax-exempt organization.
Question
Research has shown that small firms that mixed efficiency (low-cost)and flexibility (differentiation)strategies significantly outperformed those firms that utilized one or the other.
Question
In almost every study, strategy research has shown positive linkages between planning and business performance.
Question
Small businesses represent more than 99 percent of all employers.
Question
Entrepreneurial ventures pursue opportunities, are characterized by innovative practices, and have growth and profitability as their main goals.
Question
Public sector organizations are not considered to be not-for-profit organizations.
Question
Economists suggest that most small businesses are not particularly good at creating jobs.
Question
A small business is one that has fewer than 100 employees.
Question
Both small businesses and entrepreneurial ventures play an important role in the global economy.
Question
Entrepreneurial ventures and small businesses are not the same.
Question
Recruiting, motivating, and retaining employees is a big challenge for all organizations.
Question
Developing a sustainable competitive advantage is important for all organizations.
Question
Small businesses account for over 90 percent of the private sector output.
Question
Some small businesses are ineffective in part due to the "boiled frog phenomenon."
Question
The process in which existing products, processes, ideas, and businesses are replaced with better ones is creative destruction.
Question
A small business is defined as one that is independently owned, operated, and financed; has fewer than 100 employees; engages in innovation marketing practices; and has relatively little impact on its industry.
Question
Small businesses and entrepreneurial ventures can compete successfully in narrow market niches by developing a low-cost, differentiation, or integrated competitive advantage.
Question
The main difference between large and small organizations' strategy evaluation efforts will be in terms of the magnitude or extent of evaluation that is done.
Question
Innovation is the process of creating, changing, experimenting, transforming, and revolutionizing.
Question
A marketing alliance is a strategic practice in which for-profit businesses link up with a social cause that fits well with the company's product or service.
Question
One difference between an entrepreneurial venture and a small business is the former's

A) willingness to take risks
B) innovative strategic practices
C) strategic goals are profitability and growth
D) interest in seeking out new opportunities
E) All of the answer choices are correct.
Question
Small businesses employ over ________ of all private workers.

A) 90 percent
B) 25 percent
C) a third
D) half
E) 75 percent
Question
Small businesses represent more than ________ percent of all employers.

A) 40
B) 50
C) 99
D) 60
E) None of the above answer choices is correct.
Question
Which of these is NOT a characteristic of entrepreneurial ventures?

A) Little impact on industry
B) Innovative practices
C) Pursue opportunities
D) Have growth and profitability as main goals
E) All of the answer choices are correct.
Question
Small businesses and entrepreneurial ventures are the driving force of change in the process of

A) market positioning.
B) strategic positioning.
C) creative destruction.
D) competitor interrelationships.
E) cause-related marketing.
Question
According to the Global Entrepreneurship Monitor (GEM)2011 report, there are more than ________ million entrepreneurs in the 54 countries covered.

A) 25
B) 36
C) 400
D) 250
E) 700
Question
Small businesses account for ________ percent of the private sector output.

A) 10
B) 20
C) 25
D) 50
E) 99
Question
Strategic piggybacking is the development of a new activity that would generate revenue for the not-for-profit organization.
Question
Which of the following is a strategic advantage of small businesses and entrepreneurial ventures over larger businesses?

A) Willingness to take risks
B) Seek out new opportunities
C) Respond quickly to changing conditions
D) Strategic goals are profitability and growth
E) None of the answer choices is correct.
Question
Which of the following is not a source of revenue for not-for-profit organizations?

A) Dues
B) Product sales
C) User fees
D) Grants
E) All of the answer choices are correct.
Question
The strategic management process differs for small businesses and entrepreneurial ventures when compared to larger organizations because

A) small businesses and entrepreneurial ventures have inexperienced managers.
B) small businesses and entrepreneurial ventures have limited resources.
C) small businesses and entrepreneurial ventures have smaller organizational objectives.
D) small businesses and entrepreneurial ventures have low growth potential.
E) small businesses and entrepreneurial ventures have more exposure to lobbying groups.
Question
Small businesses are independent businesses that have fewer than ________ employees.

A) 100
B) 200
C) 300
D) 500
E) 1000
Question
The competitive strategy choices for small businesses and entrepreneurial ventures are

A) often limited to focus strategies.
B) often limited to a low-cost strategy.
C) often limited to a differentiated strategy.
D) limited because of technological advances.
E) almost nonexistent.
Question
A strategic advantage of entrepreneurial ventures/small businesses over large businesses is

A) economics of scale.
B) flexibility.
C) marketing options.
D) distribution.
E) profit potential.
Question
A not-for-profit organization must meet the requirements of ________ of the U.S. Internal Revenue Service tax code.

A) Section 501(c)(3)
B) Section 301(d)(4)
C) Section 503(c)(4)
D) Section 401(c)(3)
E) Section 403(d)(4)
Question
A business that is characterized by innovative strategic practices and which has as its main goals profitability and growth is called

A) a small business.
B) an entrepreneurial venture.
C) strategically positioned.
D) a cash cow.
E) a star.
Question
Strategic managers at not-for-profit organizations face similar constraints of limited resources, competition for customers and resources, performance measurement, and long-run survival, just as strategic managers at for-profit organizations do.
Question
The number of markets served by a small organization is determined predominantly by

A) the resources of the organization.
B) the size of the organization.
C) the management of the organization.
D) strategic planning in the organization.
E) the culture of the organization.
Question
A small business is not characterized by

A) being independently owned.
B) having fewer than 100 employees.
C) engaging in innovative practices.
D) having little impact on its industry.
E) None of the answer choices is correct.
Question
A strategic practice in which for-profit businesses link up with a social cause that fits in well with the company's product or service is referred to as

A) licensing.
B) franchising.
C) cause-related marketing.
D) strategic piggybacking.
E) marketing alliances.
Question
Charles Hanson has employed 25 employees even though the repair facility is located in a small rural town. Chuck's Bikes and Trikes is an example of

A) an entrepreneurial venture.
B) a small business.
C) an innovative business.
D) All of the answer choices are correct.
E) None of the answer choices is correct.
Question
Examples of measurement of a church's strategic performance include all of the following except

A) member contributions.
B) percentage increase or decrease of members.
C) number of members.
D) All of the answer choices are correct.
E) None of the answer choices is correct.
Question
Both public sector and not-for-profit organizations must develop a(n)________ to ensure their continued existence.

A) competitive advantage
B) strong management pool
C) lobbying group
D) link with companies
E) None of the answer choices is correct.
Question
Public services provided by public-sector organizations include

A) police protection.
B) paved roads.
C) recreation facilities.
D) assistance for the needy.
E) All of the answer choices are correct.
Question
To evaluate strategy, there must be a connection between the evaluation and the ________ of the not-for-profit organization.

A) revenues
B) goals
C) objectives (moderate)
D) goals and objectives
E) None of the answer choices is correct.
Question
One study reported that the global nonprofit sector had total operating expenditures of over ________ trillion

A) $1.6
B) $2.5
C) $3
D) $5
E) $6
Question
An example of a cause-related NFP is

A) Camp Fire.
B) the University of Minnesota.
C) Save the Whales.
D) Bill and Melinda Gates Foundation.
E) Rockefeller Foundation.
Question
Which of the following is not an example of a not-for-profit organization?

A) A religious organization
B) A private educational institution
C) A charitable organization
D) A professional membership association
E) All of the answer choices are correct.
Question
Not-for-profit organizations face the constraint of

A) limited resources.
B) competition for customers and resources.
C) performance measurement.
D) long-run survival.
E) All of the answer choices are correct.
Question
Research on community arts organizations has indicated that Porter's strategy(ies)of ________ is(are)utilized.

A) cost leadership
B) differentiation
C) focus
D) differentiation and focus
E) cost leadership, differentiation, and focus
Question
Which of the following is not one of the unique strategies that have been developed for not-for-profit organizations in order to cope with changing environmental conditions?

A) Cause-related marketing
B) Not-for-profit marketing alliances
C) Licensing
D) Direct investment
E) Strategic piggybacking
Question
An alliance in which the not-for-profit organization proposes and initiates the partnership is referred to as

A) a not-for-profit marketing alliance.
B) cause-related marketing.
C) effect-related marketing.
D) licensing.
E) strategic piggybacking.
Question
A not-for-profit organization created, funded, and regulated by the public sector or government can be referred to as

A) a private-sector organization.
B) an efficient organization.
C) a public-sector organization.
D) an effective organization.
E) a quasi-government organization.
Question
A strategic partnership between a not-for-profit organization and a corporate partner is referred to as

A) licensing.
B) strategic piggybacking.
C) a not-for-profit marketing alliance.
D) cause-related marketing.
E) None of the answer choices is correct.
Question
All of the following organizations are examples of social service NFPs except

A) Junior League.
B) Camp Fire.
C) Mothers Against Drunk Drivers.
D) Academy of Management.
E) American Red Cross.
Question
The strategy that has the primary intent to enhance the image of the supporting company is known as

A) cause-related marketing.
B) not-for-profit marketing alliances.
C) licensing.
D) direct investment.
E) strategic piggybacking.
Question
Public sector organizations are most affected by ________ constraints.

A) internal
B) external
C) efficiency
D) managerial
E) None of the answer choices is correct.
Question
The not-for-profit marketing alliance is an extension of

A) mergers and acquisitions.
B) divestment.
C) cause-related marketing.
D) licensing.
E) None of the answer choices is correct.
Question
The United States Postal Service faces competition from

A) e-mail.
B) fax machines.
C) Federal Express.
D) Airborne Express.
E) All of the answer choices are correct.
Question
Describe the types of NFP marketing alliances.
Question
Compare the terms cause-related marketing and not-for-profit marketing alliances.
Question
What are the features of entrepreneurial ventures?
Question
How do small businesses impact jobs?
Question
You recommend performing an external analysis for Chuck's Bikes and Trikes. The arguments to support this external analysis recommendation include

A) external environment aspects can affect the company.
B) gaining information on changes in customer expectations, competitors and their actions, economic factors, technological advances, and other marketplace features are important to the future of the company.
C) to detect subtle, but potentially damaging changes.
D) All of the answer choices are correct.
E) None of the answer choices is correct.
Question
Describe the characteristics of an entrepreneurial venture and a small business.
Question
Explain the advantages and disadvantages of strategic planning with entrepreneurial ventures and small businesses.
Question
Chuck's Bikes and Trikes is likely using the ________ strategy.

A) differentiation
B) low cost
C) focus
D) best cost
E) All of the answer choices are correct.
Question
Chuck Hanson encourages his employees to come with new ideas and ways to do business to replace existing practices. This process is called

A) destructive creativity.
B) innovation.
C) creative destruction.
D) All of the answer choices are correct.
E) None of the answer choices is correct.
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Deck 8: Module Special Topics in Strategy
1
Small businesses employ over half of all private workers.
True
2
A not-for-profit organization has as its purpose to provide some service or good with no intention or goal of earning a profit and has met the requirements of the U.S. Internal Revenue Service tax code as a tax-exempt organization.
True
3
Research has shown that small firms that mixed efficiency (low-cost)and flexibility (differentiation)strategies significantly outperformed those firms that utilized one or the other.
False
4
In almost every study, strategy research has shown positive linkages between planning and business performance.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
5
Small businesses represent more than 99 percent of all employers.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
6
Entrepreneurial ventures pursue opportunities, are characterized by innovative practices, and have growth and profitability as their main goals.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
7
Public sector organizations are not considered to be not-for-profit organizations.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
8
Economists suggest that most small businesses are not particularly good at creating jobs.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
9
A small business is one that has fewer than 100 employees.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
10
Both small businesses and entrepreneurial ventures play an important role in the global economy.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
11
Entrepreneurial ventures and small businesses are not the same.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
12
Recruiting, motivating, and retaining employees is a big challenge for all organizations.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
13
Developing a sustainable competitive advantage is important for all organizations.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
14
Small businesses account for over 90 percent of the private sector output.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
15
Some small businesses are ineffective in part due to the "boiled frog phenomenon."
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
16
The process in which existing products, processes, ideas, and businesses are replaced with better ones is creative destruction.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
17
A small business is defined as one that is independently owned, operated, and financed; has fewer than 100 employees; engages in innovation marketing practices; and has relatively little impact on its industry.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
18
Small businesses and entrepreneurial ventures can compete successfully in narrow market niches by developing a low-cost, differentiation, or integrated competitive advantage.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
19
The main difference between large and small organizations' strategy evaluation efforts will be in terms of the magnitude or extent of evaluation that is done.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
20
Innovation is the process of creating, changing, experimenting, transforming, and revolutionizing.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
21
A marketing alliance is a strategic practice in which for-profit businesses link up with a social cause that fits well with the company's product or service.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
22
One difference between an entrepreneurial venture and a small business is the former's

A) willingness to take risks
B) innovative strategic practices
C) strategic goals are profitability and growth
D) interest in seeking out new opportunities
E) All of the answer choices are correct.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
23
Small businesses employ over ________ of all private workers.

A) 90 percent
B) 25 percent
C) a third
D) half
E) 75 percent
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
24
Small businesses represent more than ________ percent of all employers.

A) 40
B) 50
C) 99
D) 60
E) None of the above answer choices is correct.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
25
Which of these is NOT a characteristic of entrepreneurial ventures?

A) Little impact on industry
B) Innovative practices
C) Pursue opportunities
D) Have growth and profitability as main goals
E) All of the answer choices are correct.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
26
Small businesses and entrepreneurial ventures are the driving force of change in the process of

A) market positioning.
B) strategic positioning.
C) creative destruction.
D) competitor interrelationships.
E) cause-related marketing.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
27
According to the Global Entrepreneurship Monitor (GEM)2011 report, there are more than ________ million entrepreneurs in the 54 countries covered.

A) 25
B) 36
C) 400
D) 250
E) 700
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
28
Small businesses account for ________ percent of the private sector output.

A) 10
B) 20
C) 25
D) 50
E) 99
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
29
Strategic piggybacking is the development of a new activity that would generate revenue for the not-for-profit organization.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
30
Which of the following is a strategic advantage of small businesses and entrepreneurial ventures over larger businesses?

A) Willingness to take risks
B) Seek out new opportunities
C) Respond quickly to changing conditions
D) Strategic goals are profitability and growth
E) None of the answer choices is correct.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
31
Which of the following is not a source of revenue for not-for-profit organizations?

A) Dues
B) Product sales
C) User fees
D) Grants
E) All of the answer choices are correct.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
32
The strategic management process differs for small businesses and entrepreneurial ventures when compared to larger organizations because

A) small businesses and entrepreneurial ventures have inexperienced managers.
B) small businesses and entrepreneurial ventures have limited resources.
C) small businesses and entrepreneurial ventures have smaller organizational objectives.
D) small businesses and entrepreneurial ventures have low growth potential.
E) small businesses and entrepreneurial ventures have more exposure to lobbying groups.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
33
Small businesses are independent businesses that have fewer than ________ employees.

A) 100
B) 200
C) 300
D) 500
E) 1000
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
34
The competitive strategy choices for small businesses and entrepreneurial ventures are

A) often limited to focus strategies.
B) often limited to a low-cost strategy.
C) often limited to a differentiated strategy.
D) limited because of technological advances.
E) almost nonexistent.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
35
A strategic advantage of entrepreneurial ventures/small businesses over large businesses is

A) economics of scale.
B) flexibility.
C) marketing options.
D) distribution.
E) profit potential.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
36
A not-for-profit organization must meet the requirements of ________ of the U.S. Internal Revenue Service tax code.

A) Section 501(c)(3)
B) Section 301(d)(4)
C) Section 503(c)(4)
D) Section 401(c)(3)
E) Section 403(d)(4)
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
37
A business that is characterized by innovative strategic practices and which has as its main goals profitability and growth is called

A) a small business.
B) an entrepreneurial venture.
C) strategically positioned.
D) a cash cow.
E) a star.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
38
Strategic managers at not-for-profit organizations face similar constraints of limited resources, competition for customers and resources, performance measurement, and long-run survival, just as strategic managers at for-profit organizations do.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
39
The number of markets served by a small organization is determined predominantly by

A) the resources of the organization.
B) the size of the organization.
C) the management of the organization.
D) strategic planning in the organization.
E) the culture of the organization.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
40
A small business is not characterized by

A) being independently owned.
B) having fewer than 100 employees.
C) engaging in innovative practices.
D) having little impact on its industry.
E) None of the answer choices is correct.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
41
A strategic practice in which for-profit businesses link up with a social cause that fits in well with the company's product or service is referred to as

A) licensing.
B) franchising.
C) cause-related marketing.
D) strategic piggybacking.
E) marketing alliances.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
42
Charles Hanson has employed 25 employees even though the repair facility is located in a small rural town. Chuck's Bikes and Trikes is an example of

A) an entrepreneurial venture.
B) a small business.
C) an innovative business.
D) All of the answer choices are correct.
E) None of the answer choices is correct.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
43
Examples of measurement of a church's strategic performance include all of the following except

A) member contributions.
B) percentage increase or decrease of members.
C) number of members.
D) All of the answer choices are correct.
E) None of the answer choices is correct.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
44
Both public sector and not-for-profit organizations must develop a(n)________ to ensure their continued existence.

A) competitive advantage
B) strong management pool
C) lobbying group
D) link with companies
E) None of the answer choices is correct.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
45
Public services provided by public-sector organizations include

A) police protection.
B) paved roads.
C) recreation facilities.
D) assistance for the needy.
E) All of the answer choices are correct.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
46
To evaluate strategy, there must be a connection between the evaluation and the ________ of the not-for-profit organization.

A) revenues
B) goals
C) objectives (moderate)
D) goals and objectives
E) None of the answer choices is correct.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
47
One study reported that the global nonprofit sector had total operating expenditures of over ________ trillion

A) $1.6
B) $2.5
C) $3
D) $5
E) $6
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
48
An example of a cause-related NFP is

A) Camp Fire.
B) the University of Minnesota.
C) Save the Whales.
D) Bill and Melinda Gates Foundation.
E) Rockefeller Foundation.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
49
Which of the following is not an example of a not-for-profit organization?

A) A religious organization
B) A private educational institution
C) A charitable organization
D) A professional membership association
E) All of the answer choices are correct.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
50
Not-for-profit organizations face the constraint of

A) limited resources.
B) competition for customers and resources.
C) performance measurement.
D) long-run survival.
E) All of the answer choices are correct.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
51
Research on community arts organizations has indicated that Porter's strategy(ies)of ________ is(are)utilized.

A) cost leadership
B) differentiation
C) focus
D) differentiation and focus
E) cost leadership, differentiation, and focus
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
52
Which of the following is not one of the unique strategies that have been developed for not-for-profit organizations in order to cope with changing environmental conditions?

A) Cause-related marketing
B) Not-for-profit marketing alliances
C) Licensing
D) Direct investment
E) Strategic piggybacking
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
53
An alliance in which the not-for-profit organization proposes and initiates the partnership is referred to as

A) a not-for-profit marketing alliance.
B) cause-related marketing.
C) effect-related marketing.
D) licensing.
E) strategic piggybacking.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
54
A not-for-profit organization created, funded, and regulated by the public sector or government can be referred to as

A) a private-sector organization.
B) an efficient organization.
C) a public-sector organization.
D) an effective organization.
E) a quasi-government organization.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
55
A strategic partnership between a not-for-profit organization and a corporate partner is referred to as

A) licensing.
B) strategic piggybacking.
C) a not-for-profit marketing alliance.
D) cause-related marketing.
E) None of the answer choices is correct.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
56
All of the following organizations are examples of social service NFPs except

A) Junior League.
B) Camp Fire.
C) Mothers Against Drunk Drivers.
D) Academy of Management.
E) American Red Cross.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
57
The strategy that has the primary intent to enhance the image of the supporting company is known as

A) cause-related marketing.
B) not-for-profit marketing alliances.
C) licensing.
D) direct investment.
E) strategic piggybacking.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
58
Public sector organizations are most affected by ________ constraints.

A) internal
B) external
C) efficiency
D) managerial
E) None of the answer choices is correct.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
59
The not-for-profit marketing alliance is an extension of

A) mergers and acquisitions.
B) divestment.
C) cause-related marketing.
D) licensing.
E) None of the answer choices is correct.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
60
The United States Postal Service faces competition from

A) e-mail.
B) fax machines.
C) Federal Express.
D) Airborne Express.
E) All of the answer choices are correct.
Unlock Deck
Unlock for access to all 69 flashcards in this deck.
Unlock Deck
k this deck
61
Describe the types of NFP marketing alliances.
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62
Compare the terms cause-related marketing and not-for-profit marketing alliances.
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63
What are the features of entrepreneurial ventures?
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64
How do small businesses impact jobs?
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65
You recommend performing an external analysis for Chuck's Bikes and Trikes. The arguments to support this external analysis recommendation include

A) external environment aspects can affect the company.
B) gaining information on changes in customer expectations, competitors and their actions, economic factors, technological advances, and other marketplace features are important to the future of the company.
C) to detect subtle, but potentially damaging changes.
D) All of the answer choices are correct.
E) None of the answer choices is correct.
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66
Describe the characteristics of an entrepreneurial venture and a small business.
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67
Explain the advantages and disadvantages of strategic planning with entrepreneurial ventures and small businesses.
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68
Chuck's Bikes and Trikes is likely using the ________ strategy.

A) differentiation
B) low cost
C) focus
D) best cost
E) All of the answer choices are correct.
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69
Chuck Hanson encourages his employees to come with new ideas and ways to do business to replace existing practices. This process is called

A) destructive creativity.
B) innovation.
C) creative destruction.
D) All of the answer choices are correct.
E) None of the answer choices is correct.
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Unlock for access to all 69 flashcards in this deck.