Deck 9: Social Media

Question 1

Studies found that driving while talking on your phone doubles your risk of an accident to about the same level as if you were driving drunk.

Answer 1

False

Question 2

Currently, there is a fairly narrow range of social networking Web sites catering to interests of Internet users represented online.

Answer 2

False

Question 3

Organic media marketing involves the use of social networks to communicate and promote the benefits of products and services.

Answer 3

False

Question 4

Inappropriate material posted online includes nonconsensual posts that comprise intimate photos or videos of people without their permission; such posts are often referred to as "revenge porn."

Question 5

Different types of social media are blogs, discussion forums, media-sharing networks, wikis, social bookmarking tools, social messaging apps, and social networking, news, and shopping platforms.

Question 6

The recommended approach to put an end to cyberstalking is to insist that the cyberstalker meet face-to-face with the victim to talk things out.

Question 7

The goal of the Jacob Wetterling Crimes Against Children and Sexually Violent Offender Registration Act is to provide law enforcement and citizens with the location of all sex offenders in the community.

Question 8

MySpace is the most popular social network destination worldwide.

Question 9

Employers can legally reject a job applicant based on the individual's social media activity if the company is not violating federal or state discrimination laws.

Question 10

Cyberharassment is a form of cyberabuse in which the abusive behavior, which involves the use of an electronic communications device, is degrading, humiliating, hurtful, insulting, intimidating, malicious, or otherwise offensive to an individual or group of individuals causing substantial emotional distress.

Question 11

An advantage social network advertising has over more traditional advertising media is that it allows advertisers to create an opportunity to generate a conversation with ad viewers.

Question 12

Some 18 percent of private employers surveyed say they have dismissed employees because of something they posted on social media.

Question 13

Social media platforms also enable a degree of self-image manipulation.

Question 14

Twitter enables an organization to share short text updates, images, links, polls, and videos.

Question 15

Social shopping Web sites earn money solely by sharing with retailers data about their members' likes and dislikes.

Question 16

Social networking Web sites are used strictly to communicate with your friends, family members, and colleagues.

Question 17

Paid media marketing refers to the media exposure an organization gets through press and social media mentions, positive online ratings, and reviews, tweets and retweets, reposts, and recommendations.

Question 18

The goal of viral marketing is to spread rumors and innuendo about a rival's product that will hurt its image.

Question 19

Cyberstalking differs from cyberharassment in that it is aimed at tormenting an individual but does not involve a credible threat of physical harm.

Question 20

A social networking platform creates an online community of Internet users that enables members to break down barriers created by time, distance, and cultural differences.

Question 21

Approximately how much material is being uploaded to YouTube every minute making it difficult to review all material submitted for posting?

A)120 hours
B)300 hours
C)230 hours
D)400 hours

Question 22

Global market research company J.D. Power claims that how many consumers have used a company's social media channel for customer service?

A)one-half
B)two-thirds
C)one-quarter
D)all

Question 23

An employer can legally screen applicants based on race or ethnicity.

Question 24

Which of the following typically involves the use of social networks to communicate and promote the benefits of products and services?

A)Social network shopping
B)Social media marketing
C)Door-to-door selling
D)Word-of-mouth marketing

Question 25

Which of the following refers to the media exposure an organization gets through press and social media mentions, positive online ratings, and reviews, tweets and retweets, reposts and recommendations?

A)social media marketing
B)paid media marketing
C)organic media marketing
D)earned media marketing

Question 26

Which of the following is currently the most popular social network destination worldwide?

A)Twitter
B)LinkedIn
C)Meetup
D)Facebook

Question 27

What steps does Facebook plan to take in order to identify and prevent the posting of inappropriate images in Facebook, Messenger, and Instagram?

A)hire more workers
B)write a program to immediately delete the image
C)employ artificial intelligence and image recognition
D)rewrite terms of use agreements

Question 28

Organizations can use which of the following to capture interviews with customers, managers, and industry leaders?

A)Twitter
B)Facebook
C)Google Hangouts On Air
D)Meetup

Question 29

As of March 2017, how many states had implemented the SORNA requirements of the Adam Walsh Act?

A)12
B)16
C)17
D)22

Question 30

Which of the following social network platforms enables users to visually share and discover new interests by posting images or videos to their own or others' boards?

A)Twitter
B)Pinterest
C)Yelp
D)MyDeco

Question 31

While using social networks as part of the hiring process, employers can:

A)screen applicants based on race or ethnicity
B)look at the profiles of potential candidates
C)legally violate federal laws
D)post messages on behalf of a candidate

Question 32

The number of Internet users worldwide is quickly approaching which of the following?

A)4 million
B)2 billion
C)5 million
D)4 billion

Question 33

Which federal law protects children against online stalking by making it a federal crime to communicate with any person with the intent to solicit or entice a child into unlawful sexual activity?

A)47 USC 223
B)18 USC 2425
C)18 USC 875(c)
D)18 USC 2261A

Question 34

Coca-Cola has been able to create a highly popular Facebook fan page to promote its image and brands.

Question 35

Under no conditions can a Web site remove user submitted content as this would be a violation of their right to freedom of speech.

Question 36

Most social networking Web sites have terms of use agreement that states the Web site has the right to:

A)post messages about its users
B)delete material that violates the site's policies
C)edit material submitted by its users
D)charge users to view adult material

Question 37

Quotation marks, which can be used to quickly spread a company's message, allow a company's tweets to be seen not only by its followers but also by those who are interested in the topic being tweeted about.

Question 38

Which of the following is currently the world's largest professional network?

A)Twitter
B)LinkedIn
C)Meetup
D)Facebook

Question 39

Cyberstalking can escalate into physical stalking and even physical assault.

Question 40

Which of the following employs tools provided by or tailored for a particular social media platform to build a social community and interact with it by sharing posts and responding to customer comments on the organization's blog and social media accounts?

A)social media marketing
B)paid media marketing
C)organic media marketing
D)earned media marketing

Question 41

Which social media platform provides filters that alter the user's face by smoothing and whitening skin, changing eye shape, nose size, and jaw profile?

A)Facebook
B)Pinterest
C)Snapchat
D)Instagram

Question 42

Discuss how social networking platforms manage the uploading of inappropriate material.

Question 43

Briefly discuss how social media is being used to improve customer service.

Question 44

Inappropriate material posted online includes nonconsensual posts that comprise intimate photos or videos of people without their permission is known as which of the following?

A)cyberporn
B)cyberabuse
C)revenge porn
D)image manipulation

Question 45

The two primary objectives of social media advertisers are driving traffic to a Web site to increase product sales and which of the following?

A)tailor a particular social media platform
B)raise brand awareness
C)create a conversation with viewers
D)reach people with desired characteristics

Question 46

Briefly discuss the legality of an employer rejecting a job applicant based on the contents of the individual's social networking profile.

Question 47

A social networking platform:

A)is limited within the barriers of time
B)prohibits interactions between unknown people
C)can be used for business purposes
D)can generate revenue only through member fee

Question 48

A majority of social shopping platforms generate revenue through which of the following?

A)retailer advertising
B)sharing with retailers data about their members' like and dislikes
C)membership fee
D)Internet service providers

Question 49

Define the term social media marketing and briefly discuss several social network advertising strategies.

Question 50

Abusive behavior, which involves the use of an electronic communications device, that is degrading, humiliating, hurtful, insulting, intimidating, malicious, or otherwise offensive to an individual or group of individuals causing substantial emotional distress is known as which of the following?

A)cyberattacking
B)cyberharassment
C)cyberstalking
D)cybertexting

Question 51

Which of the following is an approach to social media marketing that encourages individuals to pass along a marketing message to others, thus creating the potential for exponential growth in the message's exposure and influence?

A)earned media
B)paid media marketing
C)viral marketing
D)organic media marketing

Question 52

For a sex offender who is at Tier 2 of the Adam Walsh Act, how long do they need to remain registered.

A)Lifetime
B)6 months
C)15 years
D)25 years

Question 53

What percent of private employers surveyed say that they have dismissed employees because of something they posted on social media?

A)10 percent
B)15 percent
C)18 percent
D)22 percent

Question 54

An advantage of social network advertising over traditional advertising media is:

A)ads can be targeted to reach people with the desired demographic characteristics
B)it is cost-effective when compared to traditional advertising media
C)advertisers can quickly change the advertising message when required
D)ad viewers can easily identify useful contacts

Question 55

Outline some specific actions to take if you are a victim of cyberstalking.

Question 56

Employers can legally reject a job applicant based on the contents of the individual's social networking profile as long as the company is not violating which kind of laws?

A)discrimination
B)hiring
C)protection
D)recruiting

Question 57

Which of the following is an example of cyberharassment?

A)Someone sends you a credible threat that they are "out to get you."
B)Someone posts a strongly worded dissenting opinion to your post on a social network.
C)An unknown individual posts photos of you, taken over several days in different locations, without you being aware that your photo was taken.
D)Someone keeps sending you instant messages after you have asked them to stop.

Question 58

The National Center for Victims of Crime advises victims to:

A)destroy all evidence of any contact with the cyberstalker
B)meet in a public place with the cyberstalker to talk things out before involving any law enforcement officers
C)not consider getting law enforcement officers involved until the stalker threatens violence
D)send the stalker a written notice that their contact is unwanted and that further contact should cease

Question 59

Which of the following is a subcategory of cyberabuse that consists of a long-term pattern of unwanted, persistent pursuit and intrusive behavior (involving the use of an electronic communications device) that is directed by one person against another and that causes fear and distress in the victim?

A)Libel
B)Slander
C)Cyberbullying
D)Cyberstalking

Question 60

To avoid legal issues and set clear guidelines and expectations for employees, employers should put which of the following in place?

A)social media policy
B)acceptable use policy
C)privacy policy
D)content code policy