Deck 9: Visual Media

Question 1

Examples of ethical lapses to avoid in business visuals include all of the following EXCEPT

A)including photos that play on racial or gender stereotypes.
B)expanding the detail of a graphic in order to make it more readable.
C)altering photos or graphs to hide information that could make you look bad.
D)distorting the axes on a line chart to make sales look like they have increased significantly over previous years.

Answer 1

B

Question 2

Which of the following is the ability to create and interpret images effectively?

A)Production
B)Visual design
C)Integration
D)Visual literacy
E)Visual symbolism

Answer 2

D

Question 3

Which of the following is an advantage of incorporating visual images into a document?

A)Readers will only have to look at the visuals and can skip reading the text
B)Readers are drawn more deeply into the report
C)Visuals take less time to plan and prepare for
D)Visuals reinforce the idea that research was done in support of the document
E)Visuals create connotative meaning where none existed

Answer 3

B

Question 4

According to the concept of visual symbolism,many shapes and colors have the same meaning,across a wide variety of cultures.

Question 5

When working to make something visually appealing,what will visual parallelism help to achieve?

A)Consistency
B)Contrast
C)Balance
D)Emphasis
E)Simplicity

Question 6

The concept of ________ will help you design visuals that are consistent from one page of a document to the next.

A)data enrichment
B)visual parallelism
C)graphical distribution
D)visual enhancement
E)dominant elements

Question 7

Consider the statements below.Which one of them is TRUE?

A)Contemporary audiences don't expect messages to contain visual elements.
B)Today's video and graphic technology is so complex that only professionals can use it.
C)Visuals can help you communicate your messages to audiences with lower reading skills.
D)Your ability to create and interpret visuals will have little to do with your success in business.

Question 8

Clipart cluttering a bar chart is an example of

A)a pictogram.
B)chartjunk.
C)a good way to grab reader interest.
D)convention.
E)balance.

Question 9

As a key business skill,visual literacy involves

A)being conversant with the latest image-editing software.
B)understanding how visual representations have evolved over the ages.
C)the ability to create effective visuals and interpret them correctly.
D)sharing smartphone photos on social media.
E)being able to read and interpret visuals in a document.

Question 10

All of the following guidelines EXCEPT ________ will help you avoid ethical lapses when you're creating visual support for a business message.

A)aggregating data carefully
B)oversimplifying complex situations
C)providing background information
D)avoiding emotional manipulation

Question 11

Which of the following is the ability to create and interpret images effectively?

A)Production
B)Visual design
C)Integration
D)Visual literacy
E)Visual symbolism

Question 12

Compared to poorly written text,badly designed visuals are ________ to be noticed by your audience.

A)less likely
B)more likely
C)just as likely
D)not likely

Question 13

When should differences in color,shape,and size be used to highlight the differences between quantities in a chart?

A)When you want to show consistency
B)When you need to create contrast
C)When you want to achieve visual balance
D)When you want to balance opposing elements
E)When you want to eliminate chartjunk

Question 14

Which of the following allows a user to control computers with motion,such as moving their eyes?

A)Visual symbolism
B)Connotative ability
C)Haptics
D)Visual literacy
E)Gestural computing

Question 15

Poorly planned visuals are often more noticeable than grammatical errors in the text of your report.

Question 16

Business communicators can use visual parallelism to promote ________ among all the visuals in a document.

A)duality
B)contrast
C)variety
D)consistency
E)gestural additions

Question 17

In business presentations,maintaining consistency among your visuals is less important than impressing the audience with a wide range of special effects.

Question 18

Which of the following can be used to create a balanced visual that appears dynamic and engaging?

A)Arrange elements around a central point
B)Arrange elements from smallest to largest
C)Arrange one dominant element against several small,weaker elements
D)Arrange elements by importance
E)Arrange all elements from a central axis

Question 19

Which of the following is reinforced by the visual symbolism of a message?

A)Denotative meaning
B)Numbers
C)Connotative meaning
D)Abstract ideas
E)Integration

Question 20

The term ________ refers to decorative elements that clutter documents without adding any relevant information.

A)shamming
B)visual variance
C)chartjunk
D)data visualization
E)parallelism

Question 21

Define and explain the "visual evolution in business communication."

Question 22

When a message includes difficult concepts that cannot be conveyed in words,what can a visual aid add?

A)Completeness
B)Conciseness
C)Connectedness
D)Compelling narrative
E)Clarity

Question 23

When the purpose of a visual is to impress a reader,how can the visual help create confidence in the written message?

A)By depicting relationships among elements of a whole
B)By making the information seem more interesting
C)By using the visual to supplement the text
D)By dividing the information into smaller components
E)By conveying authority and precision

Question 24

Discuss six principles to keep in mind when designing visuals regarding the aesthetic and symbolic aspects of graphic art.

Question 25

What are the "five Cs" to consider when you're deciding which points to illustrate with visuals?

Question 26

Altering the horizontal or vertical scale on a line graph can profoundly influence your audience's perception of the data you present.

Question 27

How can you identify points that are best illustrated with a visual?

Question 28

Use a ________ to show frequency or distribution of parts in a whole.

A)bar chart
B)histogram
C)flowchart
D)pie chart

Question 29

How can you determine which part of a message needs a visual to improve it?

A)Consider which parts of the message could be made more complex
B)Identify which sections include lively words and phrases
C)Identify which key ideas you want to minimize
D)Consider the message from the audience's perspective
E)Consider if there is time to create more visuals

Question 30

The more decorative elements you can add to a graphic,the more interesting and useful it will be to the audience.

Question 31

If you have a great deal of detailed,specific information to present to allow users to find specific data point values in decimal form,the best visual to use would be a

A)table.
B)pie chart.
C)diagram.
D)Gantt chart.
E)bar chart.

Question 32

Discuss the power of visual elements in business communication.

Question 33

How can you be sure that a visual is ethical?

Question 34

Which of the following is one way a visual can help to make a message more complete?

A)By providing supporting details
B)By adding conciseness
C)By reducing word count
D)By creating a more persuasive message
E)By eliminating cause-and-effect relationships

Question 35

When would incorporating a table be most helpful to the reader?

A)When showing trends over time
B)When information is too difficult or tedious to read in the main text
C)When conducting regression analysis
D)When illustrating a process or procedure
E)When signifying spatial relationships

Question 36

Which type of visual should be used when you need to present detailed and specific information?

A)Table
B)Pie chart
C)Drawing
D)Flowchart
E)Diagram

Question 37

Which of the following should be used if you want to show how the composition of something has changed over time?

A)Surface chart
B)Line chart
C)Data visualization
D)Infographics
E)Bar charts

Question 38

What is "chartjunk"?

Question 39

Visuals should be used to help the audience understand complex information.

Question 40

Which type of bar chart will show positive and negative values?

A)Grouped
B)Segmented
C)Deviation
D)Stacking
E)Paired

Question 41

When you need to show processes,transformations,and other activities,the most effective visual choice would be

A)infographics.
B)flowcharts and diagrams.
C)animations and videos.
D)data visualizations.

Question 42

The best way to illustrate how your firm's annual budget is spent would be with a(n)

A)pie chart.
B)line chart.
C)organization chart.
D)flowchart.
E)pictogram.

Question 43

A surface chart is

A)a type of three-dimensional pie chart.
B)a form of line chart in which all the lines add up to the top line.
C)a type of map showing various terrains.
D)used to show interrelationships within an organization.
E)used to replace tables within a document.

Question 44

A segmented or stacked bar chart

A)shows how individual components contribute to a total number.
B)shows the correlation between two items.
C)compares quantities that require different intervals.
D)identifies positive and negative values.

Question 45

When preparing numerical tables,you should

A)be sure to identify the units you are using.
B)use at least three colors to hold the audience's attention.
C)use a font no larger than 9 points.
D)do all of the above.

Question 46

To track your team's progress toward completing an important project,you should use

A)an organizational chart.
B)a Gantt chart.
C)a pie chart.
D)a pictogram.

Question 47

A bar chart would be particularly useful for

A)illustrating what percentages of a company's monthly budget are spent on utilities and other expenses.
B)comparing sales totals of three breakfast cereals from 2012 to 2016.
C)showing the stages in production of a jet engine.
D)depicting links between employees at a large firm.
E)illustrating by age group which cereals are preferred.

Question 48

The best type of visual for showing that annual consumer spending has decreased over the past ten years would be a(n)

A)table.
B)pie chart.
C)line chart.
D)organization chart.
E)Gantt chart.

Question 49

A chart that uses symbols or graphic images instead of words or numbers to portray data is called a

A)Gantt chart.
B)surface chart.
C)combination chart.
D)pictogram.
E)table.

Question 50

When you're creating a table for online use,________ to make sure that the table is easy to read.

A)reduce the number of columns and rows
B)remove lines and spaces between columns and rows
C)display data items in unrounded,multiple units
D)present large amounts of data and information

Question 51

For determining numerical values,pie charts are generally ________ than bar charts or line charts.

A)much better
B)worse
C)about the same
D)slightly better

Question 52

Which of the following is the collection of massive amounts of data from a variety of sources referred to as?

A)Big data
B)Data visualization
C)Tag clouds
D)Drill down apps
E)Infographics

Question 53

When preparing a line chart,keep in mind that you should

A)never leave out increments from the vertical axis.
B)be especially careful to avoid distorting the data.
C)never include negative numbers on the vertical axis.
D)incorporate footnotes to explain data.
E)make it as colorful as possible.

Question 54

Which of the following is used to show the frequency of terms in a collection of text?

A)Big data
B)Data visualization
C)Tag cloud
D)Drill down apps
E)Infographics

Question 55

Which one of the following visuals would do the best job of illustrating trends over time?

A)Table
B)Line chart
C)Pie chart
D)Organization chart
E)Pictogram

Question 56

Which of the following can be used to tell a data-driven story visually?

A)Diagrams
B)Photographs
C)Drawings
D)Infographics
E)Animation

Question 57

A Gantt chart is a type of

A)pictogram.
B)line chart.
C)time line chart.
D)pie chart.

Question 58

A ________ is a form of line chart with a cumulative effect; all the lines add up to the top line,which represents the total.

A)flow chart
B)scatter chart
C)bar chart
D)surface chart
E)table

Question 59

Which of the following can be used to extract broad meaning from large groups of data?

A)Big Small data
B)Data visualization
C)Tag clouds
D)Bubble diagrams
E)Pictograms

Question 60

Which of the following is one of the primary values of a pictogram?

A)The ability to show the time needed to complete a task in a given project
B)The ability to track progress
C)The ability to compare several items at once
D)The ability to convey a more literal message
E)The ability to quickly highlight dominant information

Question 61

Business communicators can use ________ to extract broad meaning from giant masses of data or to put data into context.

A)bubble charting
B)data visualization
C)flowcharting
D)social media
E)drill down apps

Question 62

Bar charts can be used to compare more than one set of data.

Question 63

What advantages does data visualization have over conventional charts and graphs?

Question 64

In line charts showing trends,the vertical axis indicates time or quantity,and the horizontal axis indicates amount.

Question 65

A ________ is a type of chart that uses symbols instead of words or numbers to portray data.

A)pixel track
B)bubble matrix
C)pictogram
D)symbiosis
E)tag cloud

Question 66

Data visualization is focused on extracting broad meaning from data (rather than on clarifying individual data points).

Question 67

Visuals used to present data are useful to present information and concepts.

Question 68

________ can take several forms including grouped,deviation,stacked,combination,or paired.

A)Pie charts
B)Gantt charts
C)Bar charts
D)Line charts
E)Trend line charts

Question 69

Use a table to summarize information that would be difficult or tedious to handle in the main text.

Question 70

When preparing numerical tables,you should express all items in a column in the same unit.

Question 71

A Gantt chart is a type of time line chart used to track the progress of a project.

Question 72

Unlike words,visual images have connotative meanings that are consistent across cultures.

Question 73

Explain "data visualization" and give at least one example to support your explanation.

Question 74

List at least five types of visuals commonly used to present data in business documents.Provide an example of a specific task for which one type would be especially useful.

Question 75

Project managers use ________ to track progress toward completing a project.

A)radial charts
B)Gantt charts
C)progress placards
D)routing paradigms
E)infographics

Question 76

A ________ shows the relative frequency of terms in an article,a blog,a website,or another collection of text.

A)data dictionary
B)content display
C)tag cloud
D)word funnel
E)pictogram

Question 77

Generally speaking,a line chart should not contain more than 2-3 lines for comparison.

Question 78

Identify and discuss the four elements of the production stage for business videos.

Question 79

Bars in a bar chart should always be aligned horizontally.

Question 80

How are Gantt charts used in business documents?