Fundamentals of Selling 13th Edition by Charles Futrell

تمرين 4

At the end of appropriate chapters beginning with Chapter 3, you will find Student Application Learning Exercises (SALES). SALES are meant to help you construct the various segments of your sales presentation. SALES build upon one another so that after you complete them, you will have constructed the majority of your sales presentation.In planning the sales presentation, it is necessary to create a marketing plan. Review the section beginning on page 215 titled "Customer Benefit Plan: What It's All About". The marketing plan is described in step 2 on page 215. Stop your study on page 216. Carefully study Exhibits 8.7, 8.8, and 8.9. Review the advertising and sales promotion sections contained in pages 140-144. To make SALE 3: