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book Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush cover

Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

النسخة 3الرقم المعياري الدولي: 978-0135078228
book Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush cover

Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

النسخة 3الرقم المعياري الدولي: 978-0135078228
تمرين 11
Distinguish among a modified Likert scale, a semantic differential scale, and a Stapel scale.
التوضيح
موثّق
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Modified Likert scale:
• The modified L...

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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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