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book Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush cover

Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

النسخة 3الرقم المعياري الدولي: 978-0135078228
book Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush cover

Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

النسخة 3الرقم المعياري الدولي: 978-0135078228
تمرين 1
Distinguish a synthetic number scale from a synthetic label scale. What do these two types of scales have in common, and how do they differ?
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Synthetic number scale:
• If the resear...

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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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