Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

تمرين 2

Discuss the feasibility of each of the types of survey modes for each of the following cases:
a. Faberge Inc. wants to test a new fragrance called "Lime Brut."
b. Kelly Services needs to determine how many businesses expect to hire temporary secretaries to replace secretaries who go on vacation during the summer months.
c. The Encyclopedia Britannica requires information on the degree to which mothers of elementaryschool-aged children see encyclopedia DVDs as worthwhile purchases for their children.
d. AT T Wireless is considering a television screen wireless phone application and wants to know people's reaction to it.