Unlike publicity, which is sometimes outside a PR agency's control, ______ may help to focus a complex issue or a client's image.
A) VNRs
B) PSAs
C) paid advertising
D) press releases
E) None of the options are correct.

Question

Quizplus · Accepted Answer

Paid advertising allows for precise targeting and messaging, giving a PR agency greater control over how a client is portrayed. Unlike press releases or VNRs, paid advertising involves paid placements in media outlets or social media platforms, ensuring that the message is seen by the intended audience. PSAs can also be effective, but they are typically used for social causes and may not be the best choice for a client's image.

Unlike Publicity, Which Is Sometimes Outside a PR Agency's Control