The first objective in marketing is to discover consumers' __________.
A)diversity of opinion to create advertising messages
B)income to determine the most lucrative price point for a product
C)lifetime value of an offering to the organization
D)characteristics that would be useful to segment markets
E)needs to create products that could satisfy them

Question

Quizplus · Accepted Answer

The first objective in marketing is to discover consumers' needs to create products that could satisfy them. Understanding consumer needs is the foundation of successful marketing as it helps in developing products that meet those needs and creating marketing messages that resonate with consumers.

The First Objective in Marketing Is to Discover Consumers' __________