MySpace.com is a social network that is targeted primarily to people under the age of 25 years old.In 2005,when MySpace was the leading social network,News Corp,owner of The Wall Street Journal and Fox News,bought the firm for $580 million.Since then,its membership has declined precipitously due to changing consumer preferences.As a result,News Corp.sold MySpace to a group of investors for a paltry $38 million in mid-2011.This is an example of how __________ forces impact the marketing environment.
A)economic
B)competitive
C)social
D)technological
E)regulatory

Question

Quizplus · Accepted Answer

The decline in MySpace's membership is due to changing social preferences, indicating that social forces impacted the marketing environment of the company.

MySpacecom Is a Social Network That Is Targeted Primarily to People