In the VALS framework,consumers who spend much of their income on fashion,entertainment,socializing,offerings that make them look good,and have a desire for the latest things are called
A)Believers.
B)Experiencers.
C)Strivers.
D)Makers.
E)Thinkers.

Question

Quizplus · Accepted Answer

Experiencers are consumers who are motivated by self-expression, socializing, and experiences. They are often younger and have limited financial resources but want to keep up with the latest trends and fashions. This makes them likely to spend more on entertainment, fashion, and other offerings that make them look good.

In the VALS Framework,consumers Who Spend Much of Their Income