In the VALS framework,those consumers who are practical and deliberate information-seekers,and who value durability and functionality in products over styling and newness are called
A)Experiencers.
B)Achievers.
C)Believers.
D)Thinkers.
E)Innovators.

Question

Quizplus · Accepted Answer

According to the VALS framework, consumers who are practical and deliberate information-seekers and who value durability and functionality over styling and newness are called 'Thinkers'. They are motivated by knowledge and the opportunity to demonstrate their independence and self-direction in their choices. They prefer practical products that will last and provide value for their money rather than trendy or flashy items.

In the VALS Framework,those Consumers Who Are Practical and Deliberate