All of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases EXCEPT:
A)securing endorsements from influential people.
B)providing warranties and guarantees.
C)providing free trials of the product.
D)giving extensive usage instructions.
E)using subliminal advertising.

Question

Quizplus · Accepted Answer

Subliminal advertising is not a marketing strategy to reduce perceived risk and encourage purchases. In fact, subliminal advertising, which aims to influence consumers' subconscious mind, often raises ethical concerns and is not widely accepted as an effective marketing tactic. The other choices listed are all commonly used marketing strategies to reduce perceived risk and encourage purchases.

All of the Following Are Marketing Strategies Designed to Reduce