Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product/promotion strategy?
A)product extension
B)product customization
C)product invention
D)product integration
E)product adaptation

Question

Quizplus · Accepted Answer

Product adaptation involves modifying a product to meet the needs and preferences of a particular market. This can include adapting the product to better suit the climate or local taste preferences.

Changing a Product in Some Way to Make It More