Today, marketers are increasingly emphasizing a Tiffany/Walmart strategy, which is to offer
A)a low-priced product to a high-income or high net worth segment.
B)a high-priced product to a low-income or low net worth segment.
C)different variations of the same basic offering to high-end and low-end segments.
D)a high-priced and a low-priced offering to a single market segment.
E)different offerings to high-end and low-end segments.

Question

Quizplus · Accepted Answer

The Tiffany/Walmart strategy refers to offering different variations of the same basic offering to high-end and low-end segments. This allows companies to appeal to both high-income and low-income consumers by offering different levels of quality and pricing options. This strategy has become increasingly popular as companies seek to maximize their market share and reach a wider range of consumers.

Today, Marketers Are Increasingly Emphasizing a Tiffany/Walmart Strategy, Which Is