A product line refers to
A)a product and all its ancillary services (warranties,financing,etc. ).
B)the variations within a product class.
C)a specific product SKU that has a unique brand,size,or price.
D)a group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,are distributed through the same types of outlets,or fall within a given price range.
E)the entire product category or industry.

Question

Quizplus · Accepted Answer

A product line refers to a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range. Therefore, choice D best describes a product line.

A Product Line Refers to