Which of the following is MOST LIKELY to be an example of an unsought product?
A)iPod MP3 player
B)Lexus LS 460 luxury automobile
C)flight on American Airlines to Phoenix
D)Roget's Thesaurus
E)Ivory soap

Question

Quizplus · Accepted Answer

An unsought product is a product that the consumer either does not know about or knows about but does not normally consider buying, such as Roget's Thesaurus, which is not something that consumers actively seek out but may purchase if the need arises. The other options (iPod, Lexus, American Airlines flight, Ivory soap) are all examples of products that consumers actively seek out and are familiar with.

Which of the Following Is MOST LIKELY to Be an Example