Consider Figure 16-A above.This image MOST LIKELY represents the __________,which shows that very dissimilar types of retail outlets can compete with each other as a result of a scrambled merchandising policy.
A)wheel of retailing
B)retail positioning framework
C)intertype competition
D)retail competitive cycle
E)multichannel retail competitive map

Question

Quizplus · Accepted Answer

The image in Figure 16-A represents intertype competition where dissimilar types of retail outlets can compete with each other as a result of a scrambled merchandising policy. The wheel of retailing describes the process of a new type of retailer entering the market as a low-price, low-status operator and then gradually evolving into a higher-priced, higher-status establishment. The retail positioning framework is a tool for identifying where a retailer stands in the market based on perceived value and price. The retail competitive cycle refers to the various stages of competition that retailers go through, ranging from growth to decline. The multichannel retail competitive map is a tool to analyze the competitive landscape of various retailers that offer multiple channels to their customers. Therefore, option C is the best choice.

Consider Figure 16-A Above