Which statement about media choice and communication is true?
A)It is best to always choose the medium that is capable of transmitting the richest information.
B)Less routine messages require richer media.
C)Routine messages require richer media.
D)Richer media consistently lead to better communication.
E)Richer media lead to lower levels of censorship.

Question

Quizplus · Accepted Answer

Less routine messages, such as those requiring clarification or persuasion, benefit from the use of richer media such as face-to-face interaction or video conferencing. Routine messages, on the other hand, can be effectively communicated through simpler media such as email or instant messaging.

Which Statement About Media Choice and Communication Is True