The cognitive dissonance theory was developed by the psychologist:
A) Abraham Maslow.
B) Frederick Herzberg.
C) Leon Festinger.
D) J.Stacy Adams.
E) David McClelland.

Question

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The cognitive dissonance theory was originally developed by Leon Festinger in the 1950s. Festinger proposed that when individuals hold conflicting beliefs, attitudes, or values, they experience discomfort or dissonance, and they are motivated to reduce this discomfort by changing their beliefs or behaviors.

The Cognitive Dissonance Theory Was Developed by the Psychologist