One of the reasons given for the decline of the passenger rail industry in the United States is the fact the industry defined its mission as trains and not as transportation sources.The railroad industry failed to:
A) define its mission in terms of the benefits its customers seek
B) ignore the marketing concept of serving customer needs and wants
C) realize that "customers only want what they know"
D) to have a sales orientation
E) empower the consumer

Question

Quizplus · Accepted Answer

The sentence clearly states that one reason for the decline of the passenger rail industry in the United States is that it defined its mission as trains rather than focusing on the benefits its customers seek. This indicates a failure to define its mission in terms of the customers' needs and wants, which is discussed under the marketing concept.

One of the Reasons Given for the Decline of the Passenger