Jell-O could use _____ to determine if consumers perceive a void in snacks that are easy to handle and wholesome and if customers thought Jell-O Pudding Pops would fill that void.
A) predictive modeling
B) a perceptual map
C) product positioning
D) a trend analysis
E) an internal marketing audit

Question

Quizplus · Accepted Answer

A perceptual map is used to understand consumer perceptions and identify gaps in the market, which can help determine if there is a perceived void in easy-to-handle and wholesome snacks.

Jell-O Could Use _____ to Determine If Consumers Perceive a Void