Larry has to interview twenty people who are not part of the college community for his marketing research class project and decides to use his relatives and their neighbors.This is a _____ sample.
A) single-source
B) random
C) probability
D) representational
E) convenience

Question

Quizplus · Accepted Answer

Larry's choice of participants is based on convenience and is not a random or probability sample, which would involve selecting participants through a more objective process to ensure representativeness. A representational sample would require that Larry select individuals from a variety of backgrounds and demographics. A single-source sample would involve selecting participants from a particular group or location, such as college students or a specific geographic area, which is not the case here. Therefore, E is the best choice.

Larry Has to Interview Twenty People Who Are Not Part