You need to collect information quickly using a complex questionnaire that probes for feelings behind why people purchase your products.You also want each interviewer to conduct the survey in the same manner.Fortunately,you have access to a computerized questioning system.Which of the following is your best option?
A) in-home personal interviews
B) mall intercept interviews
C) a mail panel survey
D) focus groups
E) central-location telephone (CLT)interviews

Question

Quizplus · Accepted Answer

A central-location telephone (CLT) interview would allow for the use of a computerized questioning system to ensure consistency among interviewers. It also allows for quick collection of information and probing for feelings behind why people purchase the products. In-home personal interviews, mall intercept interviews, and focus groups may not have access to a computerized questioning system, and a mail panel survey may not allow for probing of feelings.

You Need to Collect Information Quickly Using a Complex Questionnaire