Which of the following is NOT an example of secondary data?
A) a physical count of the number of cars passing through an intersection to determine the need for a traffic signal
B) a census report on the number of people who are native to a community
C) the creation of a customer database
D) a collection of trade journal articles about the future of a particular industry
E) a newspaper story describing the lifestyle of the average Internet user

Question

Quizplus · Accepted Answer

A physical count of the number of cars passing through an intersection is an example of primary data because it is collected directly by the researcher. The other options are examples of secondary data because they are gathered from existing sources, rather than being collected directly by the researcher.

Which of the Following Is NOT an Example of Secondary