Many technologically advanced retailers are using a technique called _____ to analyze the huge amounts of data collected through their point-of-purchase scanning equipment.The analysis looks for products that are commonly purchased together to help retailers merchandise their stores to place products in the right places.
A) market-basket analysis
B) simulated test marketing
C) product/customer correlation analysis
D) market cross-tabulations
E) customer lifestyle analysis

Question

Quizplus · Accepted Answer

Market-basket analysis is the technique used to analyze the huge amounts of data collected through point-of-purchase scanning equipment. The analysis looks for products that are commonly purchased together to help retailers merchandise their stores to place products in the right places. The other options mentioned are not relevant to this technique.

Many Technologically Advanced Retailers Are Using a Technique Called _____