Which of the following is NOT identified in the text as a factor that influences media selection?
A) audience selectivity
B) cost per contact
C) use of cooperative advertising
D) media selectivity
E) reach

Question

Quizplus · Accepted Answer

The text does not identify the use of cooperative advertising as a factor that influences media selection. The other options (audience selectivity, cost per contact, media selectivity, reach) are all mentioned as factors that can impact which media outlets are chosen for an advertising campaign.

Which of the Following Is NOT Identified in the Text