Two effective pricing tactics,which can be used during a recession,to hold or build market share are:
A) flexible pricing and price shading
B) price shading and price lining
C) unbundling and price shading
D) value pricing and bundling
E) price lining and escalator pricing

Question

Quizplus · Accepted Answer

Value pricing and bundling are effective tactics during a recession because consumers are looking for the best value for their money. Value pricing involves offering a product or service at a lower price than competitors while still maintaining a quality product. Bundling involves offering a package deal or combining products or services together at a discounted price, which can encourage customers to purchase more and build market share.

Two Effective Pricing Tactics,which Can Be Used During a Recession,to