An organization should view all transactions as:
A) simply a financial exchange
B) deleterious to customer relationship management
C) the opportunity to collect vast amounts of data about the customer
D) the creation of customer-organization synergy
E) the closing of a channel

Question

Quizplus · Accepted Answer

Viewing transactions as an opportunity to collect vast amounts of data about the customer is important for building a strong customer relationship and providing personalized experiences. This data can be used to create targeted marketing campaigns, improve customer service, and tailor product offerings to better meet customer needs. It also helps organizations gain insights into customer behavior, preferences, and trends, which can inform business decisions and strategies.

An Organization Should View All Transactions As