Which of the following statements about touch points is true?
A) Data gathered at external touch points,once interpreted,provide information that affects internal touch points.
B) A customer applying for a credit card is an example of an external touch point.
C) The marketing research department of a company with a CRM system is an example of an internal touch point.
D) A customer complaint is an example of an external touch point.
E) All of these statements about touch points are true.

Question

Quizplus · Accepted Answer

All the statements accurately describe different aspects of touch points, including the interaction between internal and external touch points and examples of each.

Which of the Following Statements About Touch Points Is True