Which of the following would not be part of the launch of a new product?
A) determining the marketing budget for the first year of the product
B) finalizing the marketing mix variables
C) determining the price for the product
D) making decisions regarding positioning the product
E) starting to make preliminary decisions about the target market

Question

Quizplus · Accepted Answer

Starting to make preliminary decisions about the target market would typically occur earlier in the product development process, not at the launch stage.

Which of the Following Would Not Be Part of the Launch