What is the starting point for establishing a competitive position?
A) Establish the venture concept
B) Engage in competitive intelligence work
C) Map out your customer positioning strategy
D) None of the above

Question

Quizplus · Accepted Answer

Engaging in competitive intelligence work is the starting point for establishing a competitive position, as it involves gathering information on competitors and analyzing their strengths and weaknesses to inform your own strategy. While developing the venture concept and mapping out a customer positioning strategy are important steps, they come after conducting competitive intelligence work. Answer D, "None of the above," is incorrect as there is a clear starting point for establishing a competitive position.

What Is the Starting Point for Establishing a Competitive Position