Which of the following is true of moderating variables in attitude relationships?
A) Attitudes that our memories can easily access are more likely to predict our behavior.
B) General attitudes tend to predict particular or specific behaviors.
C) Attitudes are less likely to be remembered if frequently expressed or talked about.
D) The relationship between an attitude and a behavior is weaker if an attitude involves a direct relation to personal experience.
E) Conflicts between attitudes and behavior occur when there are no social pressures.

Question

Quizplus · Accepted Answer

Moderating variables in attitude relationships refer to factors that can influence the relationship between an attitude and behavior. Research has shown that attitudes that are easily accessible in our memory are more likely to predict our behavior. Therefore, option A is true. Option B is false, as research has shown that specific behaviors tend to be better predicted by specific attitudes. Option C is false as attitudes that are frequently expressed or talked about are more likely to be remembered. Option D is false as attitudes that involve a direct personal experience tend to have a stronger relationship with behavior. Option E is false as conflicts between attitudes and behavior can arise even when there are social pressures.

Which of the Following Is True of Moderating Variables in Attitude