Which of the following statements is true of source credibility?
A) Highly credible sources are also highly skilled.
B) Source credibility does not affect the effectiveness of communication.
C) Receivers may pay close attention to the messages of credible sources.
D) All of the above

Question

Quizplus · Accepted Answer

This answer is supported by research, which has found that receivers are more likely to pay attention to and be influenced by messages from credible sources. Option A is not necessarily true as someone can have a high degree of expertise in a subject but not be trusted as a credible source. Option B is not true, as source credibility has been shown to have a significant impact on the effectiveness of communication.

Which of the Following Statements Is True of Source Credibility