The main drawback of a multinational strategy is that it does not allow a company to ________.
A)exploit scale economies in product development and marketing
B)closely monitor buyer preferences in each local market
C)modify its products except for the most superficial features
D)respond quickly and effectively to emerging buyer preferences

Question

Quizplus · Accepted Answer

A multinational strategy focuses on customizing products and marketing strategies to fit local markets, which can prevent a company from exploiting scale economies in product development and marketing.

The Main Drawback of a Multinational Strategy Is That It