Which of the following is a contractual entry mode in which a company owning intangible property grants another firm the right to use that property for a specified period of time?
A)Franchising
B)Management contract
C)Licensing
D)Strategic alliance

Question

Quizplus · Accepted Answer

Licensing is a contractual entry mode in which a company owning intangible property (such as patents, trademarks, or technology) grants another firm the right to use that property for a specified period of time. The licensee pays royalties or other fees to the licensor, and the licensor retains ownership of the property. Franchising typically involves the licensing of a business system, while management contracts involve the provision of management services. Strategic alliances involve the formation of a partnership or joint venture between two or more firms.

Which of the Following Is a Contractual Entry Mode in Which