Under which of the following methods does a company adapt its product to the requirements of the international market while retaining the product's original marketing communication?
A)Product/communications extension
B)Product extension,communication adaptation
C)Product adaptation,communication extension
D)Product/communication adaptation

Question

Quizplus · Accepted Answer

In the "Product adaptation, communication extension" method, the product is adapted to meet the needs of the international market, but the original marketing communication strategy is retained.

Under Which of the Following Methods Does a Company Adapt