A pull strategy is most appropriate under which of the following circumstances?
A)Channel members wield relatively little power compared to that of producers.
B)Buyers display a great deal of brand loyalty to a particular product.
C)Distribution channels are short.
D)Buyers need to be informed about the features of an industrial product.

Question

Quizplus · Accepted Answer

A pull strategy is most effective when buyers are already familiar with and loyal to a particular brand or product. By using advertising and other promotional tactics to create consumer demand, manufacturers can encourage retailers and other channel members to stock their products. This can be particularly effective in markets where there is a great deal of consumer choice and competition, as it can differentiate the manufacturer's product and make it stand out in the minds of buyers.

A Pull Strategy Is Most Appropriate Under Which of the Following