Under which of the following circumstances is implementing a push strategy LEAST likely to be difficult?
A)Channel members wield a great deal of power relative to that of producers.
B)Distribution channels are lengthy.
C)Buyers display a great deal of brand loyalty to another product.
D)Distribution channels are short.

Question

Quizplus · Accepted Answer

When distribution channels are short, it is easier to implement a push strategy as there are fewer intermediaries and the producer can exert more control over the distribution process. This makes it easier to ensure that the product is pushed out to the market effectively. When distribution channels are lengthy, on the other hand, it becomes harder to implement a push strategy as there are more intermediaries involved, each with their own objectives and strategies. Similarly, when channel members wield a great deal of power, they may resist the push strategy, making it harder to implement. When buyers exhibit a great deal of brand loyalty to another product, a push strategy may be less effective, as it is difficult to change the buying habits of these consumers.

Under Which of the Following Circumstances Is Implementing a Push