Which of the following is not a method recommended in the book for gathering inferences about an audience from questionnaires?
A) Use word concepts to find out the extent to which the audience favors or disfavors them.
B) Ask audience members to rank values.
C) Ask questions that place audience members in identifiable groups.
D) Determine the audience members' astrological signs to indicate their states of mind.

Question

Quizplus · Accepted Answer

Determining audience members' astrological signs is not a recommended method for gathering inferences about an audience from questionnaires. This approach lacks empirical evidence and scientific validity. The other options listed (using word concepts, ranking values, and asking identifying questions) are all valid and effective methods for gathering information about an audience through questionnaires.

Which of the Following Is Not a Method Recommended in the Book