Developing a relationship with a customer such that the customer cannot afford to switch suppliers is an example of:
A) Monopolistic enterprise
B) Locking in the customer
C) Growth strategies
D) None of the above is correct

Question

Quizplus · Accepted Answer

Locking in the customer refers to strategies aimed at making it difficult or expensive for a customer to switch suppliers. By doing this, a company can ensure that its customers remain loyal and continue to do business with it. It is a common strategy used by businesses to maintain their customer base and increase profitability. Monopolistic enterprise and growth strategies are unrelated to this concept.

Developing a Relationship with a Customer Such That the Customer