All of the following are examples of the business value of operational CRM except:
A) Enables easy collaboration with customers, suppliers, and partners
B) Supports customer interaction with greater convenience through a variety of channels, including phone, fax, e-mail, chat, and mobile devices
C) Synchronizes customer interactions consistently across all channels
D) Makes a company easier to do business with

Question

Quizplus · Accepted Answer

Option A is not an example of the business value of operational CRM. It is a feature of collaborative CRM, which focuses on communication and collaboration with external stakeholders like customers, suppliers, and partners. Operational CRM, on the other hand, focuses on automating and improving internal business processes related to customer interactions. Options B, C, and D are examples of the business value of operational CRM as they improve the efficiency, consistency, and convenience of customer interactions, making a company easier to do business with.

All of the Following Are Examples of the Business Value