If you encourage the audience to start a new behavior, your persuasive purpose is
A) continuance.
B) deterrence.
C) adoption.
D) discontinuance.

Question

Quizplus · Accepted Answer

The persuasive purpose of encouraging the audience to start a new behavior is adoption. This means that the speaker is trying to persuade the audience to take on a new behavior or habit. Continuance refers to persuading the audience to continue with a behavior they are already doing, deterrence is persuading them not to do a behavior, and discontinuance is persuading them to stop doing a behavior.

If You Encourage the Audience to Start a New Behavior