The quota sample does not require selection on a probability basis and is, therefore, much easier to implement than random sample.

Question

Quizplus · Accepted Answer

Quota sampling involves selecting individuals based on predetermined quotas for certain characteristics, such as age or gender. While it does not involve random selection, it still aims to create a representative sample. However, random sampling is generally considered the gold standard for creating a representative sample.

The Quota Sample Does Not Require Selection on a Probability