According to Michael Porter, access-based positioning occurs when a company ________.
A) satisfies a broad set of needs of all the customers in a wide segment
B) limits its product offering in order to minimize its prices
C) uniquely or preferentially reaches a specific market
D) focuses on the cost leadership generic strategy alone

Question

Quizplus · Accepted Answer

Access-based positioning occurs when a company uniquely or preferentially reaches a specific market, such as through exclusive partnerships or specialized distribution channels.

According to Michael Porter, Access-Based Positioning Occurs When a Company