Given the sheer number of countries in which many companies operate, doing marketing research in each one of them is often inefficient. One approach to
Reduce this problem is to narrow the list of those countries that might be examined by
Grouping prospective markets into _____________________ countries.
A) financial categories for
B) clusters of homogeneous
C) clusters of heterogeneous
D) dissimilar qualifiers for
E) statistical tracts for

Question

Quizplus · Accepted Answer

Clusters of homogeneous countries refers to grouping countries together based on similarities in demographics, culture, economics, and other factors. This allows companies to conduct marketing research on a smaller number of countries that are more likely to share similar consumer behaviors and preferences, resulting in more efficient and targeted marketing strategies.

Given the Sheer Number of Countries in Which Many Companies