Because of differences in preferences in flavors and government regulations regarding the marketing of diet products, Slim-Fast normally uses which of the
Following strategies?
A) product and communication extension--dual extension
B) product invention
C) product extension--communications adaptation
D) product adaptation--communications extension
E) product and communications adaptation--dual adaptation

Question

Quizplus · Accepted Answer

Product and communications adaptation--dual adaptation is the correct answer because Slim-Fast uses different flavors to meet the preferences of different consumers and adapts its marketing communications to comply with government regulations regarding the marketing of diet products.

Because of Differences in Preferences in Flavors and Government Regulations