One framework that helps with studying the influence of culture on global
advertising is the cultural classification scheme developed by Geert Hofstede. One
of these constructs is called power distance. Research has shown that ads that
position products or services as status symbols are most likely to be effective in
countries with large power distance.

Question

Quizplus · Accepted Answer

This statement is true. Hofstede's power distance dimension refers to the extent to which people in a culture accept and expect unequal distribution of power. In countries with high power distance, there is a greater acceptance of social hierarchy and status symbols, so ads that position products or services as status symbols are more likely to be effective.

One Framework That Helps with Studying the Influence of Culture