If a company follows a _______________ involvement path, it normally gives up the ability to motivate and monitor the sales force and to train them to better serve
The customer.
A) low
B) middle
C) high
D) backward
E) parallel

Question

Quizplus · Accepted Answer

A low involvement path means that the company does not invest much in the sales force, which results in lower motivation, monitoring, and training opportunities for the sales team. This can lead to decreased customer satisfaction due to the inability of the sales force to serve the customers well.

If a Company Follows a _______________ Involvement Path, It Normally